Healthcare
SEO · Maps
Regional clinic visibility
A multi-provider clinic needed consistent local discovery beyond word-of-mouth referrals.
Challenge
Incomplete Google Business Profile, inconsistent NAP across directories, and a website that did not guide visitors toward booking.
Approach
- Rebuilt the site around service pages and clear consult booking paths
- Standardized GBP and citation data across priority directories
- Added review request workflow tied to completed appointments
Outcome
Stronger map pack presence for priority service terms and a clearer path from search to booked consult forms. Results varied by location and season.